PROFESSION

PR and brand manager is a specialist who is responsible for forming and maintaining a positive image of the company or brand in the eyes of the public, media and partners. The specialist also deals with the development, positioning and management of a company or product brand to ensure its recognition and competitiveness.

Difficulty level: Medium

Average salary: $500-2500/month

Start training

MAIN TASKS OF PR AND BRAND MANAGER

Creating a PR strategy for brand promotion.
Writing press releases, articles and other materials for the media.
Organization of press conferences, interviews and public events.
Cooperation with the media and opinion leaders.
Crisis management and image risks.
Tracking media activity and analyzing the results of PR campaigns.
Development and implementation of brand strategy.
Defining the unique value of the brand and its key messages.
Management of brand perception in the market and among consumers.
Monitor product and marketing campaigns for brand values.
Cooperation with different departments to ensure brand unity (marketing, design, sales).
Analysis of the market, competitors and consumer sentiment.