MARKETING & PR SCHOOL: program in marketing and public relations

Course overview

Description generated based on course syllabus and open data.

MARKETING & PR SCHOOL is a STUD-POINT initiative (since 2014) that systematizes key areas of marketing and public relations. Format: online, with practical examples and an application focus.

About MARKETING & PR SCHOOL: marketing and PR school

The program covers core approaches to product promotion and brand communications, content and social platforms, as well as career navigation for beginners.

Marketing foundations and PR structures

• Roles of marketing and PR teams.
• Goals, audiences, and communication metrics.

Branding and communications

• Brand architecture and tone of voice.
• Channels: media, social platforms, partnerships.

SMM, copywriting, and storytelling

• Content planning and post scenarios.
• Editing skills and platform-specific adaptation.

New product launch

• Value proposition hypotheses and testing.
• Launch planning and basic risks.

Career navigation in marketing and PR

• Typical roles (marketer, PR coordinator, SMM specialist).
• Resume preparation and portfolio case drafts.

Who MARKETING & PR SCHOOL is for and who it is not for

Suitable for

• Students and graduates studying marketing or communications.
• Beginners in SMM, copywriting, and PR.
• Adjacent specialists who need marketing and PR basics.

Not suitable for

• Experts with 3+ years of experience seeking narrow specialization.
• Those expecting guaranteed quick outcomes or employment.
• Those looking for deep data analytics or advanced automation.

Problem → indicative outcome in marketing and PR

• Problem: fragmented knowledge. Outcome: coherent structure of topics and roles.
• Problem: unclear brand messaging. Outcome: basic principles of tone and key messages.
• Problem: unsystematic content. Outcome: simple content plan and editing approach.
• Problem: launch uncertainty. Outcome: step-by-step logic for tests and initial activities.
• Problem: no career vision. Outcome: map of roles and entry-level requirements.

Comparison of MARKETING & PR SCHOOL with alternatives

• Self-study: full pace freedom with risk of gaps; the program provides a structured module flow with practical examples.
• Short videos: quick overviews without system; the program connects topics from basics to application.
• Long academic courses: deep coverage over long timelines; the program offers concentrated essentials for starting out.

Outcomes of completing MARKETING & PR SCHOOL

• Understanding of marketing and PR roles and responsibilities.
• Drafts of a content plan and press communications for a learning case.
• Basic copywriting and storytelling skills for social platforms.
• Skeleton product launch plan with hypotheses and risks.
• Updated resume with learning cases and listed competencies.