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You will learn how to turn your personality and expertise into a trusted brand in the course.
To do this, you will identify your values, uniqueness, attributes, strengths, and weaknesses. You will analyze past mistakes and create the necessary conditions for the existence of a self-brand that will help you achieve your goals as quickly as possible. You will learn how to analyze the effectiveness of different platforms and work only with top tools.
As a result, you will create a content plan for 2 months. Integrate the business or se
Lecturer
SASHA VARENITSA
- created personal brands before it became a must-have
- co-founder of the music agency Go West and media manager of Mixmag Ukraine
- has been named the best music journalist in Ukraine three times
- 12 years of experience in media, 9 years in PR, 6 years of creating stars, 4 years of building personal brands
- develops PR strategies for stars, artists and labels you know: Kalush, Alyona Alyona, KAZKA, ONUKA, O.Torvald, TNMK, Etolubov, Bloom Twins, Cape Cod, Alina Pash
- has written for Dazed & Confused, Bird in Flight, Vogue, Babel, Bit.UA, New Voice, Magnetic Magazine, Kaltblut, and Bloomberg
- worked with brands: Jameson, Pepsi, ProDJ, Ballantine's, Brave! Factory Festival, Ostrov Festival, Qievdance, Zhyvchyk, Obolon, Repair Together, The Orchard, Jägermeister
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