Course overview
Description generated based on course syllabus and open data.
Overview of the personal brand creation course
The program covers defining values, uniqueness, and self-brand attributes, auditing strengths and weaknesses, reviewing past mistakes, and setting conditions for sustainable personal brand growth. It includes platform selection, tool choice, a 2‑month content plan, and integration of your business or service.
Lecturer and competencies
Lecturer: Sasha Varenytsia — media manager and co‑founder of Go West agency. 12+ years in media, 9 years in PR, experience designing strategies for artists and brands.
- Worked with: Kalush, Alyona Alyona, KAZKA, ONUKA, O.Torvald, TNMK, Alina Pash.
- Published in: Dazed & Confused, Vogue, Bird in Flight, Bloomberg, Kaltblut.
- Collaborations with brands and events: Jameson, Pepsi, Ballantine's, Brave! Factory, Ostrov.
Who this personal brand course suits and who it may not
Suitable for those growing a personal brand
- Experts, specialists, and leaders who systemize public presence.
- Creators, artists, authors, and media managers.
- Entrepreneurs and freelancers integrating a product or service into a self-brand.
- Those shaping positioning before launching new projects.
May not be suitable
- For those who do not plan public communication or regular content.
- For those expecting third‑party social media management instead of personal involvement.
- For those seeking quick effects without analytics and strategy.
Problems → expected shifts in the personal brand approach
- Vague values and uniqueness → structured value map, brand attributes, and clear positioning.
- Ad‑hoc content → editorial calendar and 8‑week content plan.
- Platform overload → focused platforms and relevant tools.
- No success criteria → metrics, objectives, and basic analytics.
- Unsistematic media communications → minimal PR kit: message box, bio, media kit.
Comparison with alternatives to self‑brand development
- Self‑learning: high flexibility but difficult method selection and hypothesis validation.
- General SMM courses: platform tools focus with less attention to personal positioning.
- One‑off consultations/agencies: point solutions without long‑term systemization.
- This personal brand course: a coherent path from values to a content plan and basic PR logic.
Outcomes and deliverables after completing the personal brand program
- Value map, unique value proposition, and expert positioning.
- Brand attributes: tone of voice, visual cues, key messages.
- 2‑month content plan and platform‑specific editorial calendar.
- Guidelines for platform selection and tools for a personal brand.
- Minimal media kit: short bio, factoids, photo set, case examples.
- Basic PR and communications framework with evaluation metrics.
Course Description
Lecturer
SASHA VARENITSA
- created personal brands before it became a must-have- co-founder of the music agency Go West and media manager of Mixmag Ukraine- has been named the best music journalist in Ukraine three times- 12 years of experience in media, 9 years in PR, 6 years of creating stars, 4 years of building personal brands- develops PR strategies for stars, artists and labels you know: Kalush, Alyona Alyona, KAZKA, ONUKA, O.Torvald, TNMK, Etolubov, Bloom Twins, Cape Cod, Alina Pash- has written for Dazed & Confused, Bird in Flight, Vogue, Babel, Bit.UA, New Voice, Magnetic Magazine, Kaltblut, and Bloomberg- worked with brands: Jameson, Pepsi, ProDJ, Ballantine's, Brave! Factory Festival, Ostrov Festival, Qievdance, Zhyvchyk, Obolon, Repair Together, The Orchard, Jägermeister
