Brand management

BRAND STRATEGY Learn to conduct research on the target audience and analyze the competitive environment. Figure out how to find insights that can become the basis for recovery from competitors. You will be able to assess whether ToV and naming corresponds to the nature of the brand and understand the звʼязок between business, marketing and brand strategies. BRAND PERFORMANCE Understand what brand performance indicators should be monitored in your company. Learn to use tools to collect data, regularly analyze indicators and find trends. And also understand how to use data to form proposals for improving strategy and tactics. MARKETING CAMPAIGNS Master the process of planning and implementing brand activities: from developing a concept and writing a brief to forming budgets and analyzing campaign results. Learn how to build quality interaction in a team and with external agencies in order to achieve the planned indicators.. TEACHER: Avi Shchupak, head of marketing communications lifecell - has 15 + years of experience in marketing and communications - worked in global and local creative agencies with brands such as Nokia, Johnson