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"A basic course for newcomers to the PR field and specialists in related fields who want to deepen their knowledge of PR.
During the course you will learn how to
- work with various PR tools
- create budgets and define KPIs for PR projects
- identify the target audience
- work comprehensively with the media
- implement CSR and skillfully conduct anti-crisis communication
"
"Lecturer
Yanina Nesterchuk
Head of Communications and PR in Ukraine & CIS Acino
- more than 10 years of experience in communications
- managed reputation and corporate communications at Nova Poshta, where she increased the share of positive mentions of the brand by 8%
- launched the CSR project "Nova Poshta Half Marathons", which brought more than 800 publications with a reach of 22 million people per season
- implemented communication strategies at Kyivstar
- formed a full-fledged marketing and PR unit in an agro-startup, where she implemented various types of strategies
- developed reputation projects as part of Kyivstar's strategy
- worked with Forbes Ukraine and other media: IGate.com.ua, Investgazeta, Status, Economic News"
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