An online course on building, launching, and promoting cultural and art projects. Focus on funding, budgeting, team processes, and pitching.
Language of course:
Ukrainian
Format of the event:
Online
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Course overview
Description generated based on course syllabus and open data.
ART MANAGER: program scope and focus
The program centers on practical arts management: from idea and concept development to budgeting, pitching, partnerships, and communication strategy for cultural projects.
Lecturer and casework
- Katya Taylor — curator and cultural projects lead with 14+ years of experience.
- Founder of Port of Culture.
- Collaborations: Yorkshire Sculpture Park, British-Ukrainian Chamber of Commerce, EBRD, French Institute.
- Projects with USAID, Ukrzaliznytsia, 1+1, Comfy, Vogue, Helen Marlen, UNICEF; HeForShe Art Week (UN Women).
- Author of “Art Turnkey: Management and Marketing of Culture”; curates the Odesa International Film Festival art program.
ART MANAGER: who it suits and who it does not
Suitable for
- Artists and creative professionals — to structure project portfolios and collaborate with institutions and brands.
- Brand managers, marketers, cultural workers — to design culture-related initiatives and partnerships.
- Business owners and managers — to engage in collaborations with the arts and develop reputation-driven projects.
Not suitable for
- Those expecting theory only without real-case analysis.
- Those seeking instant outcomes or guaranteed employment.
- Those not planning to apply arts management tools in practice.
Arts management problems → workable directions for the ART MANAGER
- Unclear funding → tools for grants, sponsorships, partnerships; budget and cost planning basics.
- Scattered processes → project pipeline, timelines, team roles and responsibilities.
- Weak pitching → presentation structure, value proposition, arguments for business and institutions.
- Inconsistent promotion → communication strategy, media and partner integrations.
- Narrow network → ethics of collaboration with artists, curators, and sponsors.
Comparison with alternatives in art management
- Self-learning: flexible but fragmented; high time cost for curation and systematization.
- Short workshops: provide tools for specific topics; limited breadth.
- Academic programs: theoretical depth; longer timelines and lower practical tempo.
- This ART MANAGER program: structured course with focused modules, real cultural cases, and practical assignments.
Expected competencies and outcomes for the ART MANAGER
- Building project ideas, concepts, and roadmaps.
- Budget planning, cost sheets, and basic financial documents.
- Funding search: grants, sponsorships, partnerships, collaborations.
- Team organization and operations across project stages.
- Pitching and articulating value to businesses and institutions.
- Developing communication and promotion strategies for cultural projects.
- Collaboration ethics with artists, curators, and stakeholders; network development.
Note: the application of tools and level of acquired competencies depend on the participant’s own practice.
Course Description
Teaching:
Katya Taylorcurator and head of cultural projects
- 14+ years in the field of contemporary art- created the cultural development institution Port of Culture- collaborated with the Yorkshire Sculpture Park, the British-Ukrainian Chamber of Commerce and Industry, the European Bank for Reconstruction and Development, and the French Institute- Together with her team, she created cultural projects for USAID, Ukrzaliznytsia, 1+1, Comfy, Vogue, Helen Marlen, and UNICEF, and organized the HeForShe Art Week for UN Women- wrote the book "Turnkey Art. Management and Marketing of Culture"- for the last few years she has been in charge of the art program of the Odesa International Film Festival
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