ART MANAGER: course in arts management and cultural projects

Course overview

Description generated based on course syllabus and open data.

ART MANAGER: program scope and focus

The program centers on practical arts management: from idea and concept development to budgeting, pitching, partnerships, and communication strategy for cultural projects.

Lecturer and casework

• Katya Taylor — curator and cultural projects lead with 14+ years of experience.
• Founder of Port of Culture.
• Collaborations: Yorkshire Sculpture Park, British-Ukrainian Chamber of Commerce, EBRD, French Institute.
• Projects with USAID, Ukrzaliznytsia, 1+1, Comfy, Vogue, Helen Marlen, UNICEF; HeForShe Art Week (UN Women).
• Author of “Art Turnkey: Management and Marketing of Culture”; curates the Odesa International Film Festival art program.

ART MANAGER: who it suits and who it does not

Suitable for

• Artists and creative professionals — to structure project portfolios and collaborate with institutions and brands.
• Brand managers, marketers, cultural workers — to design culture-related initiatives and partnerships.
• Business owners and managers — to engage in collaborations with the arts and develop reputation-driven projects.

Not suitable for

• Those expecting theory only without real-case analysis.
• Those seeking instant outcomes or guaranteed employment.
• Those not planning to apply arts management tools in practice.

Arts management problems → workable directions for the ART MANAGER

• Unclear funding → tools for grants, sponsorships, partnerships; budget and cost planning basics.
• Scattered processes → project pipeline, timelines, team roles and responsibilities.
• Weak pitching → presentation structure, value proposition, arguments for business and institutions.
• Inconsistent promotion → communication strategy, media and partner integrations.
• Narrow network → ethics of collaboration with artists, curators, and sponsors.

Comparison with alternatives in art management

• Self-learning: flexible but fragmented; high time cost for curation and systematization.
• Short workshops: provide tools for specific topics; limited breadth.
• Academic programs: theoretical depth; longer timelines and lower practical tempo.
• This ART MANAGER program: structured course with focused modules, real cultural cases, and practical assignments.

Expected competencies and outcomes for the ART MANAGER

• Building project ideas, concepts, and roadmaps.
• Budget planning, cost sheets, and basic financial documents.
• Funding search: grants, sponsorships, partnerships, collaborations.
• Team organization and operations across project stages.
• Pitching and articulating value to businesses and institutions.
• Developing communication and promotion strategies for cultural projects.
• Collaboration ethics with artists, curators, and stakeholders; network development.

Note: the application of tools and level of acquired competencies depend on the participant’s own practice.