Course overview
Description generated based on course syllabus and open data.
SALES SCHOOL is a structured sales course delivered via webinars. The curriculum covers B2B and B2C approaches, sales scripts, client communication, and marketing basics. The format includes 15 lectures and online access.
Who SALES SCHOOL suits and who it does not
- Suitable for: students and sales beginners; adjacent roles (marketing, customer support) needing systematization; those seeking a basic structure with practical examples.
- Not suitable for: those expecting one-to-one consulting; seasoned experts needing niche depth; anyone unable to allocate time for practice.
Problem → indicative outcome in SALES SCHOOL
- Problem: no B2B/B2C process structure → Effect: a holistic view of funnel stages and the role of negotiations is formed.
- Problem: difficulty handling objections → Effect: familiarization with response techniques and script examples.
- Problem: uncertain client communication → Effect: clearer dialogue structures and need-discovery questions.
- Problem: weak link between marketing and sales → Effect: understanding how to integrate basic marketing tools into the sales process.
Comparison with alternatives for learning sales
- Books and articles: deep but no feedback or sequence. SALES SCHOOL provides a coherent webinar program.
- Open videos: useful in parts yet fragmented. Here the material is structured for B2B/B2C, scripts, communication, and marketing.
- Short offline trainings: practical, but location- and schedule-dependent. SALES SCHOOL runs online and fits around study or work.
- Self-study without a program: flexible but slower. The course sets a clear 15-lecture framework.
What completion of SALES SCHOOL provides: skills and competencies
- Foundational understanding of B2B and B2C sales processes.
- Familiarity with principles for creating and using sales scripts.
- Improved structure for business communication and negotiations.
- Awareness of integrating marketing tools into sales.
- Practice applying theory through examples and tasks.
SALES SCHOOL curriculum: B2B and B2C sales
Deal stages, negotiation preparation, objection handling, and proper closing. Script examples and common mistakes.
Sales scripts
Script purpose, message structures, and adaptation to target audiences and communication channels.
Communication and negotiations
Active listening, need-discovery questions, value framing, and interaction ethics.
Marketing basics for sales
Message alignment, segmentation, simple demand validation, and collaboration with marketing materials.
Sales School format and duration
Online format, 15 webinar-based lectures. Materials progress from fundamentals to practice.
How to join SALES SCHOOL
- Complete the registration form.
- Check the confirmation email (including the spam folder).
- Follow the access instructions and start learning.
This free online course will allow you to explore the world of sales and fall in love with it! The one-week intensive in the format of webinars will give you an excellent theoretical knowledge base and relevant practical skills.
