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Gain the necessary knowledge and skills to develop and implement a successful CRM strategy that will optimize workflows, improve customer relationships, increase retention rates, boost sales and marketing efforts, and achieve business goals.
Focus on your own case
You can do all your homework with your own company's data. For example, you will analyze the loyalty program, segment the customer base, and learn how to define promotional offers, plan CRM communications, and choose a system for your business.
4 lecturers
Th
Teacher
Natalia Homik
CMO in "Territory of minimum prices"
- has more than 22 years of experience in marketing and communications, of which 12 - in CRM-marketing (Vodafone Ukraine, "COSMO," "Territory of minimum prices")
- was engaged in the construction of CRM marketing systems, CRM strategies and communications in COSMO and Territory of Minimum Prices. Thanks to the built CRM strategy, the conversion increased by 1.3-1.5 times and the income from CRM communications doubled
- carried out the first restart of the loyalty program - Vodafone Bonus
- was engaged in the launch of new communication channels and chatbots in the "Territory of minimum prices," which helped to free up contact center resources
Invited experts
Igor Filipenko
Director of Advanced Analytics at RBC Group
He implemented 30 + projects повʼязаних using AI methods to identify behavioral patterns and customer segmentation, predict customer churn, and form personal offers.
Alina Kulishova
Head of CRM у Laba Group
Manages a base of more than 1.5 million customers. Organized the migration process to the HubSpot CRM system for 7 Laba markets.
Alena Shishko
Corporate Sales Team Lead у Creatio
10 + years of experience in B2B-prodazhakh. Expert in the selection of solutions for digital transformation and business growth; collaborated with Aurora, MTI, EVA, Meest Group, Azerconnect.
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Duration: 35 лекцій
