An online B2B sales program covering strategy, funnel, scripts, KPIs and partner models. Content is based on a trainer’s 15 years of sales experience.
Language of course:
Ukrainian
Format of the event:
Online
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Course overview
Description generated based on course syllabus and open data.
There are no systematic B2B sales without strategy. The program covers funnel design (cold and warm), tailored proposals for target segments, objection handling, and principles of partner sales.
B2B Sales: program at a glance
Program in numbers
- 11 sessions, 5 homework tasks, 1 instructor, additional materials.
- Modules include: sales department strategy, KPIs, scripts, meetings, cold outreach, partner program, external markets (Europe, USA).
Instructor
Mykhailo Haichuk, founder of GD Consulting: 15 years in sales, 6 years as Head of Sales; 200+ public talks, 3000+ executive meetings; consulting for CrossFit Banda, Planeta Kino, Ecosoft, MTB Bank; experience at Pokupon, WIFI BAR, Etachki, “SOL”.
Who B2B sales training fits and who it doesn’t
Suitable for
- B2B sales managers — to expand funnels and standardize stages.
- SMB owners — to control effectiveness across B2B channels.
- B2C managers — to transition into corporate sales.
- Heads of Sales — to systematize and scale a B2B department.
Not suitable for
- Those not working with legal entities or long sales cycles.
- Those seeking brief overviews without practical templates.
Problems in B2B sales → practical outcomes of training
- Fragmented contacts → structured funnel (cold/warm) with clear stages.
- Undefined ICP → target segments and proposals aligned to pains.
- Unspecific calling → scripts, assessment and calibration.
- Unstructured objections → response library and message templates.
- No metrics → KPI map for B2B stages.
- Vague partnerships → documented partner program and rules.
Comparison: B2B sales versus alternatives
- Self-study: scattered sources, varying quality → here it’s organized into a coherent system.
- B2C training: short cycles → B2B focuses on long cycles, multiple stakeholders and buying committees.
- One-off webinars: point tips → this program covers strategy, processes and control.
Results from completing the B2B sales program
- A baseline B2B sales department strategy with defined channels.
- Documented cold and warm funnels with boosts to move between stages.
- Templates: meeting script, objection responses, proposal structure.
- A KPI set for performance monitoring.
- A draft partner program with selection criteria.
- A starter plan for entering external markets (Europe, USA).
Course Description
Lecturer
Mykhailo Haichuk
Has 15 years of experience in sales - 6 of them as a sales director
- has made more than 200+ public speeches in companies and at conferences, as well as more than 3000 meetings with top managers and owners of Ukrainian and international companies- advised on sales for such companies as: CrossFit Banda, Planeta Kino, Ecosoft, MTB Bank, and othersWorked for Pokupon, WIFI BAR, Etachki, SOL- closed a sales check worth $70,000 in business training- Founder of the consulting company GD Consulting- for 9 months was the best manager among 20 others in the sales department at Pokupon
Evaluation
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