The program focuses on PM practices for the creative industry: client–team balance, budgeting, risks, KPIs, and documentation. Foundations aligned with PMI approaches.
Language of course:
Ukrainian
Format of the event:
Online
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Course overview
Description generated based on course syllabus and open data.
What the program includes for a project manager in creative industries
The 13-session content covers goal setting, brief and delivery plan, scope estimation, budgeting and offer, defining team KPIs, risk and schedule management, and aligning client expectations with creative teams. Approaches follow recognized project management standards (PMI).
Lecturer and background
Anna Lebedieva: 13+ years in strategic marketing and brand development; 7+ years at Fedoriv; participation in UNITED24; collaborations with Foxtrot, Morshynska, Ukrnafta, PUMB, Budynok Igrashok; managed projects for Pepsi, Samsung, Philip Morris, Budweiser; Effie and Red Dot awards; former event design studio owner and creative agency director; Global Talent Marketing Director at Intellias.
Who the project manager path in creative industries fits, and who it does not
- Fits: entry-level PMs in creative fields; project managers moving into advertising/branding/design/content; account and producer managers structuring processes; coordinators of creative teams.
- Not a fit: professionals seeking a narrowly technical certification outside creative; those expecting plug‑and‑play templates; those not planning to work with client teams.
Creative project management problems → working results of PM practices
- Unclear client request → structured brief and quality criteria.
- Team misalignment → agreed delivery plan and responsibilities.
- Uncertain budgets → transparent calculation, offer, and change control.
- Missed deadlines → realistic timeline, buffer, and progress tracking.
- Risks and rework → risk register, escalation protocols, and change requests.
- Vague client expectations → SLA, KPIs, and regular status syncs.
Comparison with alternatives for preparing a project manager in the creative industry
- Self‑study: flexible, but limited validation in team practice.
- General PM courses: core methodology without creative process specifics.
- In‑house onboarding: tailored to company culture, fewer varied cases.
- Mentoring: individualized, dependent on expert availability.
- Structured program for a project manager in creative industries: a system focused on brief, budget, offer, KPIs, risks, and client ↔ team interaction.
Competencies and outcomes after working through the materials for a project manager in creative industries
- Brief preparation, goal setting, and quality criteria.
- Planning: WBS, scope estimation, timeline, responsibilities.
- Budgeting and offer creation; change and cost control.
- Team KPIs and basic performance monitoring.
- Risk, communications, and client expectation management.
- Documentation: status reports, minutes, change requests, retrospectives.
- Interaction ethics and alignment on creative work rights.
Notes
- Dates are published separately; duration is 13 sessions.
- Materials are intended for creative industry professionals; access may be limited by regulations and internal policies.
Course Description
Lecturer
Anna Lebedeva
13 + years in strategic marketing and brand development
- worked for Fedoriv agency for more than 7 years, where she gathered her team of talents- participated in the creation and development of the platform UNITED24- collaborated with Foxtrot, Morshynska, Ukrnafta, FUIB, House of Toys- managed marketing projects of international brands: Pepsi, Samsung, Philip Morris, Budweiser- winner of the Effie and Red Dot awards, in the past - owner of an event design studio and director of a creative agency
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