The course outlines how to combine accounting, finance, marketing and organizational behavior for well‑grounded decisions. A structured six‑step methodology is used.
Language of course:
English
Format of the event:
Video lectures
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Course overview
Description generated based on course syllabus and open data.
The materials show how to integrate accounting, finance, marketing and organizational behavior to structure the analysis of business problems and prepare well‑grounded recommendations.
Who benefits and who doesn't: Analysis of Business Problems
Who benefits for business problem analysis
- Managers and leaders making cross‑functional decisions.
- Business analysts, product and operations managers.
- Entrepreneurs and SME owners.
- Finance and marketing specialists working with data.
- HR/People leaders involved in organizational behavior.
Who doesn't benefit for business problem analysis
- Those seeking a strictly single‑function (only finance or only marketing) approach.
- Those expecting ready‑made recipes without working with data and assumptions.
- Those not planning to apply cases and quantitative‑qualitative methods.
From problem to reasoned decision: Analysis of Business Problems
A structured process helps unpack multi‑dimensional situations where market, financial and behavioral factors intersect.
- Problem: ambiguous business challenges with multiple objectives and constraints.
- Approach: 6 steps — define the problem; gather facts and data; generate alternatives; set evaluation criteria (financial, market, organizational); risk and sensitivity analysis; recommendation and implementation plan.
- Outcome: transparent logic of choice with clear assumptions and performance metrics.
Comparison with alternatives for business problem analysis
- Ad‑hoc decisions: fast but unsystematic; the proposed approach provides reproducibility and traceable reasoning.
- Single‑function analysis: depth in one area but ignores interdependencies; a cross‑functional frame balances criteria.
- Intuition without data: flexible yet subjective; data and assumptions make evaluation verifiable.
Learning outcomes: Analysis of Business Problems
- Opportunity to master a six‑step methodology for analyzing business problems.
- Practice integrating data from accounting, finance, marketing and organizational behavior.
- Use of tools: sensitivity analysis, decision trees, criteria matrices.
- Structuring an analytical memo, presentation and implementation plan.
Course Description
By the end of the course, you will understand how to weave together considerations from accounting, finance, marketing and organizational behavior in order to arrive at a sound decision that will positively impact the firm’s future.
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