Course overview
Description generated based on course syllabus and open data.
MBA 2025 in Marketing: Overview and Strategy to Execution
The materials organize core marketing tools: STP (segmentation, targeting, positioning), 4P/7P mix, SWOT and holistic perspective, branding (brand mantra, BAV model, product life cycle, brand and line extensions), and channels for communication and sales. Additional modules cover business strategy (mission, vision, objectives, value chain), portfolio analysis (BCG matrix), business models (BMC, freemium, subscription), pricing, and unit economics (CAC, LTV, payback with time value). Examples reference startup practices and ecosystem services such as Amazon (marketplace, logistics, subscription).
Learning outcomes and execution strategy
- Build STP and craft value proposition and positioning.
- Apply 4P/7P to products and services; align with channels.
- SWOT, holistic marketing, and value chain analysis.
- BCG, PLC, and BAV for portfolio and brand decisions.
- Business models: Canvas, freemium, subscription; pricing approaches.
- Unit economics: CAC, LTV, payback, and time value considerations.
Program modules for MBA 2025 in Marketing
- Intro: marketing, STP, 4P/7P, management, SWOT, holistic approach.
- Strategy: mission, vision, goals; value chain; PLC; BCG matrix.
- Business model and pricing: BMC, innovation, freemium, subscription, cross-offers.
Who it suits / who it does not suit in MBA 2025 strategy to execution
Suitable for
- Prospective MBA or GMAT learners needing a structured overview.
- Product, marketing, and sales managers seeking systematized frameworks.
- Founders and analysts working with strategy and unit economics.
Not suitable for
- Those seeking a single tool or platform-specific walkthrough.
- Cases from one industry only without cross-industry references.
Problem → outcome in marketing strategy to execution
- Fragmented tactics → coherent plan via STP and 4P/7P.
- Unclear brand focus → positioning, brand mantra, and BAV clarity.
- Unprioritized portfolio → BCG and life cycle-led prioritization.
- Unknown economics → CAC, LTV, and payback as decision inputs.
- Weak link to business strategy → mission, vision, and value chain alignment.
Comparison with alternative learning paths
- Standalone articles/videos: fast but lack end-to-end logic and metrics linkage.
- Single-topic books: deep yet confined to an author/tool viewpoint.
- In-house trainings: company-relevant but less portable across markets.
Outcomes after completing MBA 2025 marketing materials
- Grounded understanding of STP, 4P/7P, branding, and channels.
- Practical portfolio frames (BCG, PLC) and value chain analysis.
- Templates for BMC, freemium, and subscription with cross-offers.
- Frameworks to compute unit economics (CAC, LTV, payback with time value).
Course Description
This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy, and will cover all the important topics of Marketing in the MBA. The last section of the module will further help you in understanding various strategies used by companies
Section 1 Introduction to Marketing
What is marketing?
STP (Segmentation targeting and positioning)
Marketing Mix for product i. e 4P’s (Product, Price, Place, Promotions)
Marketing Mix for service i. e 7P’s (Product, Price, Place, Promotions, process, physical evidence, and people )
Marketing Management
SWOT analysis
Intro to STP (Segmentation, Targeting, and Positioning)
STP Analysis
Segmentation in STP Analysis
Targeting in STP Analysis
Positioning in STP analysis
What is a Value Proposition?
What is SWOT Analysis?
SWOT Analysis of Amazon
What is Holistic Marketing
Section 2 Marketing and Business Strategy
What is a Business Strategy?
Samsung's Corporate, functional and business-level strategy
Components of business strategy
Vision Statement of a company
The mission statement of a company
What are Goals and objectives?
Amazon's Mission, vision and goal
What is Value Chain Analysis?
Value Chain Analysis of Tesla?
What is the product life cycle?
What is BCG Matrix?
Apple's BCG matrix
Limitation of BCG matrix
Section 3 Business Model and Pricing Strategy
What is the business model?
Business Model Innovation
Business Model Vs Business plan
Business Model Canvas
Business Model Canvas Example
Uber - Business model canvas
Business model canvas assignment
Types of Startup
Freemium business model
Pros and Cons of the business model
What is the subscription business model ?
Pros and Cons of the Subscription business model
Croselling Subscription business model
Subscription business model assignment
