A practical SMM from scratch baseline for structured work in social platforms. Content, analytics, advertising, and promotion across leading networks.
Language of course:
Ukrainian
Format of the event:
Video lectures
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Course overview
Description generated based on course syllabus and open data.
A Ukrainian-language SMM from scratch program covering Instagram, Facebook, Threads, YouTube, TikTok, Telegram, and LinkedIn. It includes platform statistics, selecting suitable networks for tasks, content effectiveness analysis, planning, and audience work.
Key topics in SMM from scratch
- Social network algorithms
- Post planning and content schedules
- Content creation: copywriting, video editing, imagery
- Targeted advertising setup
- Promotion in Telegram
- Promotion in YouTube
- Promotion in Meta: Facebook and Instagram
- Personal brand development
- Handling negative comments
Program: SMM from scratch
- Intro: SMM in the digital field, role of a specialist, first steps to employment, portfolio, pay benchmarks.
- Meta (Facebook, Instagram, Threads): Business Suite for planning and analytics, traffic growth via social SEO and bio.
- Advanced Meta Business Suite: timing, audiences, goals, auto-messaging, competitor analysis, monetization.
- Advertising: objectives, audiences, placements, budget; custom audiences and LAL.
- TikTok Ads: setup and launch of paid traffic.
- Funnels: types, interaction scenarios, touchpoints.
- Content: copywriting techniques, storytelling, video editing, visuals, real-time marketing, newsjacking, AI assistance.
- YouTube: channel growth, paid placements, official paid traffic.
- Telegram: channel development, paid placements, official paid traffic.
- Influencer marketing: types of creators, selection, ordering integrations.
Lifetime access to lectures; materials are updated for relevance. Last update: August 2025.
Who SMM from scratch fits / who it may not fit
SMM from scratch: suitable for
- Beginners who need a structured social media marketing base.
- Adjacent roles (PR, content, design) adding SMM skills.
- Owners and specialists running their own pages.
- Those working with Meta, YouTube, TikTok, Telegram, Threads, LinkedIn.
SMM from scratch: not the best fit
- Anyone expecting instant outcomes without practice.
- Those seeking a single-platform narrow training only.
- Those needing theory only without tools and examples.
Problem → outcome in SMM from scratch
- Scattered actions in social media → Structured content plan and priorities.
- Poor understanding of algorithms → Intentional posting aligned with platform mechanics.
- Hard to gauge post success → Basic analytics and metrics for decisions.
- Ad setup is confusing → Clear sequence of steps and checks.
- Negative comments escalate → Response and escalation guidelines.
SMM from scratch vs alternatives
- Self-learning from random sources: high fragmentation vs cohesive topic structure.
- Narrow ad-only training: depth in one tool vs coverage of content, analytics, and platforms.
- General marketing without SMM practice: macro strategy vs concrete social actions.
Skills after completing SMM from scratch
- Building a content plan and producing text, video, and visuals.
- Basic and advanced work with Meta Business Suite.
- Launching and optimizing targeted ads in Meta and TikTok.
- Promotion in YouTube and Telegram, working with influencers.
- Moderating negativity and collecting quality feedback.
- Analyzing results and adjusting strategy via metrics.
Evaluation
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