Course overview
Description generated based on course syllabus and open data.
A Ukrainian-language SMM from scratch program covering Instagram, Facebook, Threads, YouTube, TikTok, Telegram, and LinkedIn. It includes platform statistics, selecting suitable networks for tasks, content effectiveness analysis, planning, and audience work.
Key topics in SMM from scratch
- Social network algorithms
- Post planning and content schedules
- Content creation: copywriting, video editing, imagery
- Targeted advertising setup
- Promotion in Telegram
- Promotion in YouTube
- Promotion in Meta: Facebook and Instagram
- Personal brand development
- Handling negative comments
Program: SMM from scratch
- Intro: SMM in the digital field, role of a specialist, first steps to employment, portfolio, pay benchmarks.
- Meta (Facebook, Instagram, Threads): Business Suite for planning and analytics, traffic growth via social SEO and bio.
- Advanced Meta Business Suite: timing, audiences, goals, auto-messaging, competitor analysis, monetization.
- Advertising: objectives, audiences, placements, budget; custom audiences and LAL.
- TikTok Ads: setup and launch of paid traffic.
- Funnels: types, interaction scenarios, touchpoints.
- Content: copywriting techniques, storytelling, video editing, visuals, real-time marketing, newsjacking, AI assistance.
- YouTube: channel growth, paid placements, official paid traffic.
- Telegram: channel development, paid placements, official paid traffic.
- Influencer marketing: types of creators, selection, ordering integrations.
Lifetime access to lectures; materials are updated for relevance. Last update: August 2025.
Who SMM from scratch fits / who it may not fit
SMM from scratch: suitable for
- Beginners who need a structured social media marketing base.
- Adjacent roles (PR, content, design) adding SMM skills.
- Owners and specialists running their own pages.
- Those working with Meta, YouTube, TikTok, Telegram, Threads, LinkedIn.
SMM from scratch: not the best fit
- Anyone expecting instant outcomes without practice.
- Those seeking a single-platform narrow training only.
- Those needing theory only without tools and examples.
Problem → outcome in SMM from scratch
- Scattered actions in social media → Structured content plan and priorities.
- Poor understanding of algorithms → Intentional posting aligned with platform mechanics.
- Hard to gauge post success → Basic analytics and metrics for decisions.
- Ad setup is confusing → Clear sequence of steps and checks.
- Negative comments escalate → Response and escalation guidelines.
SMM from scratch vs alternatives
- Self-learning from random sources: high fragmentation vs cohesive topic structure.
- Narrow ad-only training: depth in one tool vs coverage of content, analytics, and platforms.
- General marketing without SMM practice: macro strategy vs concrete social actions.
Skills after completing SMM from scratch
- Building a content plan and producing text, video, and visuals.
- Basic and advanced work with Meta Business Suite.
- Launching and optimizing targeted ads in Meta and TikTok.
- Promotion in YouTube and Telegram, working with influencers.
- Moderating negativity and collecting quality feedback.
- Analyzing results and adjusting strategy via metrics.
Course Description
This Ukrainian-language course with SMM, after which you can bring customers from Instagram, Facebook, Threads, YouTube, TikTok, Telegram and LinkedIn. On the course you will see:
Statistics of various social networks
How to choose the necessary social network for work
How to analyze your results and determine the best and worst posts
How to create the perfect Content Plan (CP)
How to work with influencers and get customers from bloggers
How to work with negative comments and reviews
How to launch targeted advertising
All lectures stay with you forever, and they will also be updated so that your knowledge is always relevant. Last updated August 2025.
What to enter lectures?
1 Mudul: introduction, digital marketing and the role of the SMM in it, what the SMM does, the main steps to get the first job, creating and example portfolio, zp in the SMM
2 Module: promotion in Meta (Facebook, Instagram, Trades). The purpose of business suites that will help plan and analyze posts, arable land and stories. Receiving traffic using SEO in social networks, increasing traffic through bio.
3 Module: Using Meta Business Suite professionally. Post planning, statistics, determination of the best time, audience and market, setting goals, automation of messages, analysis of competitors, monetization.
4 Module: setting up the target, choosing a goal, working with the audience, placements and budget. Creation of a special and other audience (LAL).
5 Module: launch of targeted advertising on TikTok
6 Module: analysis of types of sales funnels
7 Module: content creation. Copywriting techniques. Storytelling. Video editing. Work with visual. Situational marketing and work with info drives. AI to simplify content creation.
8 Module: promotion through your YouTube channel, advertising purchase and official paid traffic.
9 Module: promotion through the telegram channel, purchase of advertising and official paid traffic.
10 Module: affected by marketing, types of opinion leaders, selection of bloggers and ordering advertising from them.social networks.
