A concise digital marketing learning path for entrepreneurs and beginners. Covers website setup, traffic, social presence, reputation, and basic analytics.
Language of course:
Ukrainian
Format of the event:
Video lectures
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Course overview
Description generated based on course syllabus and open data.
This material explains how digital marketing tools work for business: from a clear website and finding first clients to setting up Google and social media, managing reputation, and basic automation. It follows a seven‑day plan with short lessons and practical steps.
Who digital marketing fits / who it does not
Fits (online marketing for various roles)
- SMB owners building a brand’s online presence.
- New entrepreneurs needing the first steps in online marketing.
- Junior marketers who want a structured overview.
- Freelancers and self‑employed professionals promoting services online.
- Anyone interested in digital marketing seeking a practical outline of tools.
Does not fit (online promotion without unrealistic expectations)
- Those expecting immediate outcomes without testing and analysis.
- Those seeking full outsourcing instead of hands‑on practice.
- Those unwilling to work with digital tools and data.
Problems digital marketing addresses → practical changes
- No clear website → basic page structure, clear content, and contact actions.
- Hard to get first clients → use search and social platforms to surface demand and test inquiries.
- Scattered actions → simple 7‑day plan with priorities.
- Weak social presence → consistent posts and basic ad setups.
- Opaque reputation → rules for reviews and mentions handling.
- Unmeasured spend → minimal metrics to track effectiveness.
Comparison with alternatives in online marketing
- Self‑learning via blogs/videos: flexible but fragmented; hard to set sequence.
- One‑off offline events: useful cases but limited time for structure and practice.
- External agency: saves time but reduces in‑house control and knowledge.
- Structured digital marketing course: concise plan, coherent steps, vetted tools without excess theory.
What digital marketing training covers
- Day 0 — intro: goals, tools, preparation.
- Day 1 — first clients: offer, contact channels, quick tests.
- Day 2 — demand growth: search, social, ads.
- Day 3 — reputation: reviews, mentions, communication rules.
- Day 4 — social media and personal brand: content and profiles.
- Day 5 — payments/deposits: inquiry and confirmation scenarios.
- Day 6 — optimization: data, hypotheses, priorities.
- Day 7 — marketing automation: basic flows and templates.
Outcomes after mastering online marketing basics
- Define audience and offer.
- Draft website and landing page structure for inquiries.
- Configure basic ads across Google and social platforms.
- Create a content plan and review moderation rules.
- Use a minimal metric set for evaluation.
- Understand principles of automation for recurring communications.
Author and format (digital marketing without fluff)
Author: Ihor Ivitskyi, Associate Professor, official Google Partner. 13+ years in comprehensive internet promotion, experience training SMB owners. Format: short lessons, practical steps, vetted tools.
Course Description
The course is designed to help representatives of small and medium-sized businesses, as well as anyone who is just planning to start their own business and does not yet understand how digital marketing tools work and what you should pay attention to first.
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