A concise digital marketing learning path for entrepreneurs and beginners. Covers website setup, traffic, social presence, reputation, and basic analytics.
Language of course:
Ukrainian
Format of the event:
Video lectures
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Course overview
Description generated based on course syllabus and open data.
This material explains how digital marketing tools work for business: from a clear website and finding first clients to setting up Google and social media, managing reputation, and basic automation. It follows a seven‑day plan with short lessons and practical steps.
Who digital marketing fits / who it does not
Fits (online marketing for various roles)
- SMB owners building a brand’s online presence.
- New entrepreneurs needing the first steps in online marketing.
- Junior marketers who want a structured overview.
- Freelancers and self‑employed professionals promoting services online.
- Anyone interested in digital marketing seeking a practical outline of tools.
Does not fit (online promotion without unrealistic expectations)
- Those expecting immediate outcomes without testing and analysis.
- Those seeking full outsourcing instead of hands‑on practice.
- Those unwilling to work with digital tools and data.
Problems digital marketing addresses → practical changes
- No clear website → basic page structure, clear content, and contact actions.
- Hard to get first clients → use search and social platforms to surface demand and test inquiries.
- Scattered actions → simple 7‑day plan with priorities.
- Weak social presence → consistent posts and basic ad setups.
- Opaque reputation → rules for reviews and mentions handling.
- Unmeasured spend → minimal metrics to track effectiveness.
Comparison with alternatives in online marketing
- Self‑learning via blogs/videos: flexible but fragmented; hard to set sequence.
- One‑off offline events: useful cases but limited time for structure and practice.
- External agency: saves time but reduces in‑house control and knowledge.
- Structured digital marketing course: concise plan, coherent steps, vetted tools without excess theory.
What digital marketing training covers
- Day 0 — intro: goals, tools, preparation.
- Day 1 — first clients: offer, contact channels, quick tests.
- Day 2 — demand growth: search, social, ads.
- Day 3 — reputation: reviews, mentions, communication rules.
- Day 4 — social media and personal brand: content and profiles.
- Day 5 — payments/deposits: inquiry and confirmation scenarios.
- Day 6 — optimization: data, hypotheses, priorities.
- Day 7 — marketing automation: basic flows and templates.
Outcomes after mastering online marketing basics
- Define audience and offer.
- Draft website and landing page structure for inquiries.
- Configure basic ads across Google and social platforms.
- Create a content plan and review moderation rules.
- Use a minimal metric set for evaluation.
- Understand principles of automation for recurring communications.
Author and format (digital marketing without fluff)
Author: Ihor Ivitskyi, Associate Professor, official Google Partner. 13+ years in comprehensive internet promotion, experience training SMB owners. Format: short lessons, practical steps, vetted tools.
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