The course covers tools for consistent lead generation and sales processes in digital channels. Modules include campaigns, audiences, demand, and analytics.
Language of course:
English
Format of the event:
Video lectures
Add to collection
you haven't created a collection yet
Add Collection
Course overview
Description generated based on course syllabus and open data.
This digital marketing course concentrates on practical actions for lead generation and organizing sales workflows. The modules cover campaign planning, demand research, audience segmentation, conversion measurement, and communication optimization.
The program includes tools for demand generation, hypothesis testing, and funnel design that connects ads, content, and analytics for consistent work with leads.
Digital Marketing course: who it fits and when it does not
Who it fits
- Beginners and specialists who build lead generation in digital channels.
- Owners and managers seeking to systematize online sales funnels.
- Marketers from adjacent roles who need aligned campaign and analytics strategy.
Who it does not fit
- Those expecting instant change without testing and measurement.
- Those looking for solutions that work without setup or adaptation to the niche.
Problem → learning outcome: lead generation and sales workflows
- Problem: inconsistent inquiry flow. Learning outcome: campaign plan and activity calendar to stabilize lead generation.
- Problem: low traffic relevance. Learning outcome: audience segmentation and tailored messaging for target groups.
- Problem: unclear channel contribution to sales. Learning outcome: basic attribution, events, and dashboards for conversion tracking.
- Problem: high ad spend. Learning outcome: testing hypotheses, creative comparison, and budget optimization.
Comparison with alternatives for learning digital marketing
- Self-study: flexible, yet risk of fragmented knowledge and missing key lead gen steps.
- Niche workshops: depth in one tool without funnel connection to sales.
- Agency outsourcing: fewer operational tasks but dependency on vendors and limited internal expertise.
- Structured course: end-to-end system from demand research to analytics with practical tasks.
What you will master in the digital marketing course: lead generation and sales
- Goal map, metrics, and funnel design for attracting potential clients.
- Media planning and test planning for advertising campaigns.
- Audience-centric messaging and creative development.
- Web analytics setup, event tracking, and basic attribution.
- Approaches to retention and repeat sales via content and email.
Course Description
Этот курс помогает овладеть современными инструментами цифрового маркетинга и научиться выстраивать стабильный поток потенциальных клиентов. Вы узнаете, как создавать эффективные рекламные кампании, работать с аудиторией и повышать интерес к продукту.
Программа также включает стратегии формирования спроса и техники, способствующие росту продаж. Курс подойдет тем, кто хочет системно развивать свое онлайн-присутствие и уверенно работать в конкурентной цифровой среде.
Evaluation
Only authorized users can leave reviews and rate
Log in »
