Training modules on PPC, SEO, SMM and email marketing presented in a sequential, practical way. Suited for those who need a systematic online marketing approach.
Language of course:
Ukrainian
Format of the event:
Online
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Course overview
Description generated based on course syllabus and open data.
Internet marketing: who it fits and who it doesn’t
Who it fits (digital and online marketing)
- Beginners in digital marketing — to grasp core PPC, SEO, SMM and email marketing tools.
- Junior marketers — to structure knowledge and work through practical cases.
- Managers and business owners — to set appropriate KPIs for teams and vendors in internet marketing.
Who it doesn’t fit
- Those expecting instant changes without time for practice and hypothesis testing.
- Those seeking a narrow format focused on a single channel (e.g., only SEO or only PPC).
- Those unwilling to work with analytics and data in online marketing.
Problem → shifts after training in internet marketing
- Problem: Fragmented knowledge of PPC/SEO/SMM. → Shift: a coherent structure of online marketing channels is built.
- Problem: No portfolio or practice. → Shift: typical cases and templates are assembled for drills.
- Problem: Hard to read metrics. → Shift: baseline analytics (Google Analytics) is configured with metric interpretation.
- Problem: Unordered processes. → Shift: a working algorithm is formed: audience research → strategy → launch → measurement.
- Problem: Lack of communication scripts. → Shift: checklists prepared for SMM, email marketing and PPC ads.
Comparison with alternatives in digital/online marketing
Self‑learning (articles, videos)
Pros: flexibility, free sources. Limitations: scattered materials, hard to build a sequence across PPC, SEO, SMM and email marketing.
Formal education
Pros: theoretical foundation. Limitations: less applied practice in internet marketing and slower curriculum updates.
Single‑topic micro‑courses (PPC‑only/SEO‑only)
Pros: depth in one channel. Limitations: missing cross‑channel links in online marketing and an overall analytics view.
Learning only on the job
Pros: real cases. Limitations: depends on current project, lacks system and checklists.
What is formed after completing an internet marketing course
- A digital marketing baseline strategy covering PPC, SEO, SMM and email marketing roles.
- Audience and competitor research with hypothesis logging.
- Google Analytics setup and interpretation of key metrics.
- Launch and control of ad campaigns in Google Ads and Meta Ads.
- Basic automation funnels and content plans for email marketing and SMM.
- A systematic approach to finding clients/projects and documenting processes.
Course Description
Who is the course for?
Beginners in digital
Learn all the skills and tools you need to get started in the profession. After completing the course, you will be eligible to apply for the position of a junior online marketer.
For beginner marketers
Get a lot of practice and solved cases in your portfolio. After the training, you will be able to apply for a higher position
For business managers and owners
Learn how to promote your business on your own and understand what realistic KPIs to set for your contractors and team
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