Training modules on PPC, SEO, SMM and email marketing presented in a sequential, practical way. Suited for those who need a systematic online marketing approach.
Language of course:
Ukrainian
Format of the event:
Online
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Course overview
Description generated based on course syllabus and open data.
Internet marketing: who it fits and who it doesn’t
Who it fits (digital and online marketing)
- Beginners in digital marketing — to grasp core PPC, SEO, SMM and email marketing tools.
- Junior marketers — to structure knowledge and work through practical cases.
- Managers and business owners — to set appropriate KPIs for teams and vendors in internet marketing.
Who it doesn’t fit
- Those expecting instant changes without time for practice and hypothesis testing.
- Those seeking a narrow format focused on a single channel (e.g., only SEO or only PPC).
- Those unwilling to work with analytics and data in online marketing.
Problem → shifts after training in internet marketing
- Problem: Fragmented knowledge of PPC/SEO/SMM. → Shift: a coherent structure of online marketing channels is built.
- Problem: No portfolio or practice. → Shift: typical cases and templates are assembled for drills.
- Problem: Hard to read metrics. → Shift: baseline analytics (Google Analytics) is configured with metric interpretation.
- Problem: Unordered processes. → Shift: a working algorithm is formed: audience research → strategy → launch → measurement.
- Problem: Lack of communication scripts. → Shift: checklists prepared for SMM, email marketing and PPC ads.
Comparison with alternatives in digital/online marketing
Self‑learning (articles, videos)
Pros: flexibility, free sources. Limitations: scattered materials, hard to build a sequence across PPC, SEO, SMM and email marketing.
Formal education
Pros: theoretical foundation. Limitations: less applied practice in internet marketing and slower curriculum updates.
Single‑topic micro‑courses (PPC‑only/SEO‑only)
Pros: depth in one channel. Limitations: missing cross‑channel links in online marketing and an overall analytics view.
Learning only on the job
Pros: real cases. Limitations: depends on current project, lacks system and checklists.
What is formed after completing an internet marketing course
- A digital marketing baseline strategy covering PPC, SEO, SMM and email marketing roles.
- Audience and competitor research with hypothesis logging.
- Google Analytics setup and interpretation of key metrics.
- Launch and control of ad campaigns in Google Ads and Meta Ads.
- Basic automation funnels and content plans for email marketing and SMM.
- A systematic approach to finding clients/projects and documenting processes.
Evaluation
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