A program on building corporate culture, internal communications and employer branding using metrics and practical tools. Instructor — Olha Tarasevych, ex-HRD Work.ua.
Language of course:
Ukrainian
Format of the event:
Online
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Course overview
Description generated based on course syllabus and open data.
The course covers corporate culture as a system: values diagnostics, internal communications, material and non-material motivation, EVP and employer positioning. It includes work with metrics such as eNPS and HR analytics.
Who it suits and who it does not in corporate culture development
Suitable for (HR and SMB leaders)
- HR managers and HR directors who need to systemize organizational culture, define metrics and collaboration rules.
- SMB owners and team leads who structure company values and internal communication standards.
Not suitable for
- Those expecting quick fixes without analytics and process implementation.
- Those not ready to align management practices with company values.
Problem → outcome in corporate culture
Problem
- Fragmented values, unclear rules, low engagement and high turnover.
- Lack of measurable indicators (eNPS, tenure, turnover risk) and transparent motivation.
What is addressed
- Diagnostics of the current corporate culture model and its impact on business processes.
- Building internal communications, corporate style and management principles.
- Developing EVP, employer positioning, a corporate code and a communications plan.
Comparison with alternatives in corporate culture building
- Self-study: flexible, often without structured metrics and proven templates.
- Consulting: in-depth, but dependent on external providers and budget.
- Internal initiatives without methodology: fast start, yet high risk of inconsistency.
The course format provides an end-to-end framework: diagnostics → metrics → communications → EVP/employer brand → rule implementation.
Outcomes of working through the course in corporate culture
- A description of the current culture model and a team values map.
- A metrics set (including eNPS formula) and a basic HR KPI dashboard.
- A candidate profile aligned with company values.
- A scheme for material and non-material motivation.
- EVP and employer positioning with key messages.
- A draft corporate code and an internal communications plan.
- An engagement survey and an onboarding checklist.
- A step-by-step plan for implementing culture changes.
Format and language
10 online lectures, approximately 15 hours, language — Ukrainian.
Course Description
Your result after the course: - form a corporate culture of the company or adjust the already formed one - understand the corporate culture metrics and know how to calculate them - build a system of material and non-material motivation in the company - develop EVP and create business positioning
Lecturer: Olga Tarasevych 11+ years of experience in HR, ex-HRD at Work. ua - launched a project to train managers and automate the assessment of staff engagement at PrivatBank (eNPS index increased by 17%) - implemented HR analytics at Englishdom: eNPS index and average length of service - went from internal communications specialist to HRD in a company with 200+ employees - reduced turnover among newcomers to mass professions from 20% to 15% - developed a system for adapting new employees, increased the efficiency of remote teams and doubled the staff at Englishdom
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