A structured approach to email marketing with Mailchimp in 2025. Practical tools: lists, forms, A/B testing, automation, and analysis.
Language of course:
Ukrainian
Format of the event:
Video lectures
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Course overview
Description generated based on course syllabus and open data.
Who this Mailchimp email marketing 2025 course is for / who it is not for
Suitable for
- Beginners and practitioners needing a systematic approach to email marketing on Mailchimp.
- Project owners and teams working with mailing lists, signup forms, and segmentation.
- Those who want to set up A/B split testing and basic automation.
Not suitable for
- Those who will not use Mailchimp or email as a channel.
- Those expecting guarantees or financial outcomes.
- Those needing highly specialized workflows beyond Mailchimp’s scope.
Problem → outcome in Mailchimp (email marketing 2025)
- Scattered contacts → structured lists, groups, and tags for contact management.
- Unclear what works → A/B split testing of subject, content, and send time.
- Inconsistent mailings → templates and block editor for consistent layout.
- Difficult subscriber capture → built-in forms and landing pages for signups.
- Lack of data for decisions → Mailchimp reports and basic metrics for evaluation.
Comparison with alternatives in email marketing 2025
Mailchimp vs Brevo (Sendinblue)
- Getting started: intuitive templates and forms in both; Mailchimp focuses on block library and design.
- Segmentation: flexible tags/groups in Mailchimp; detailed contact filters in Brevo.
- Reporting: similar core metrics; interfaces differ in visualization.
Mailchimp vs Constant Contact
- Editor: both are user-friendly; Mailchimp offers broader template and integration options.
- Forms: comparable features; Mailchimp provides more landing page variants.
Mailchimp vs self-hosted solutions
- Speed to launch: fewer infrastructure steps with Mailchimp.
- Support: built-in integrations and help center vs. self-maintenance.
Outcome: Mailchimp email marketing skills after completion
- Setting up account, lists, groups, tags, and segments.
- Creating signup forms and landing pages to collect contacts.
- Building emails in the Mailchimp editor: structure, templates, basic personalization.
- Running A/B split tests and interpreting reports.
- Creating simple automated workflows: welcome and informational series.
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