The materials cover the path from SMM strategy to advertising setup. Focus areas: content, Instagram, audience research, analytics, and creatives.
Language of course:
Ukrainian
Format of the event:
Online
Add to collection
you haven't created a collection yet
Add Collection
Course overview
Description generated based on course syllabus and open data.
The materials cover the end-to-end SMM workflow: audience research, strategy, content, creatives, and Instagram advertising with baseline analytics.
SMM strategy and advertising: who it suits and who it does not
Content strategy and Instagram promotion
- Suitable for: SMM beginners, entrepreneurs, and marketing specialists who systematize content and targeted ads.
- Not suitable for: those expecting instant outcomes without analysis; those not planning to work with social platforms; those unwilling to test content and ad hypotheses.
SMM: problem → outcome in strategy and advertising
Targeted ads and audience work
- Unclear target audience → audience personas, hypotheses, interest mapping.
- Low Instagram reach → content plan by formats (Reels, Stories, carousels) and posting cadence.
- Uncontrolled ad spend → campaign structure, objectives, simple performance metrics.
- Unsistematic content → content pillars, tone of voice, publication calendar.
SMM alternatives: comparison with other promotion approaches
Strategic approach vs. isolated tools
- Paid search (PPC): fast impressions but less impact on community and content strategy.
- SEO: long-term search growth with less focus on visual content and social interaction.
- Influencer partnerships: access to creators’ audiences; results depend on audience fit.
- Email marketing: retention and return; SMM focuses on first contact and engagement via content and ads.
Outcomes of studying the materials: strategy, content, advertising
SMM competencies: from research to analytics
- Building an SMM strategy aligned with brand goals and audience.
- Audience research, competitor analysis, and content hypotheses.
- Content planning, copy basics, and mobile video editing essentials.
- Creative development and targeted ads setup for Instagram.
- Tracking core metrics: reach, engagement, and campaign-level conversions.
- Systematic approach to project sourcing and portfolio maintenance.
Course Description
For beginners in SMM
Those who want to master a relevant specialty from scratch
Entrepreneurs
Those who run their own business and want to promote it on social media
Marketers
Those who want to expand their knowledge in Internet marketing
Evaluation
Only authorized users can leave reviews and rate
Log in »
