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From analyzing the audience and creating live content to building a community around the brand on social media, you will be mentored by Iryna Kravchuk, Senior SMM Specialist at Uklon.
After completing the course, you will learn how to
- develop and implement an SMM strategy and content plan for various social networks
- create relevant content for social networks and engage bloggers in cooperation
- distinguish between niche social networks and advertising
Teacher
Iryna Kravchuk
Senior SMM Specialist in the Employer Brand team at Uklon
- 7 years of practical experience in SMM
- worked with 50 projects and personal brands, such as: Avalon Inc., DJI, Puma, and Uklon
- created collaborations with the following brands: BMW, Porsche, Jaguar, Mercedes within Avalon Inc.
- launched training for the development of social networks of internal experts for the Brand Ambassadors Program as part of Employee Advocacy at Uklon
Guest lecturer
Evgeniya Chabanova
Head of SMM at Honey and Zavertailo, Creative Director at CRUMB
- has 6 years of experience in the SMM field
- has grown an account from zero to 30k audience without running ads
- creates content that gets into the recommendations and hearts of the audience
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