DESIGNER PROFESSION: ENTRY INTO GRAPHIC AND WEB DESIGN

Course overview

Description generated based on course syllabus and open data.

Who it suits and who it does not: designer profession in graphic and web design

Suitable for those entering graphic and web design

• Beginner designers building core UI/UX, branding, and presentation skills.
• Newcomers who need a structured start in graphics and web interfaces from scratch.
• Digital specialists (marketing, SMM, PM) requiring practical design skills.

Not suitable for

• Those expecting instant results or guaranteed income.
• Those unwilling to work in Figma and Adobe Illustrator.
• Those not interested in visual communication or systematic portfolio work.

Problem → target outcome in graphic and web design

• Fragmented knowledge → structured fundamentals: composition, typography, color, grids.
• Hard to start a web project → basic prototyping and screen design in Figma.
• No works → training tasks for a portfolio and clear case presentations.
• Uncertain communication → brief scenarios, specs, and client interaction etiquette.

Comparison with alternatives: pathways into the designer profession

• Self-learning: flexible but slow; risk of gaps in graphic and web design.
• University: fundamental, yet longer and less applied to modern UI/UX.
• Standalone workshops: focused but lack holistic practice and assignment review.

A structured program combines essential theory and practical tasks in graphics, web design, and branding without unnecessary additions.

Areas of mastery in graphic and web design

• Advertising banners and social media layouts.
• Prototyping and web page design, basic UI patterns.
• Composition, typography, color systems, modular grids, iconography.
• Working tools: Figma, Adobe Illustrator.
• Preparing presentations and brand materials.
• Portfolio: structure, case selection, formatting.
• Logo and brand identity: approach, variants, file preparation.
• Finding projects and basic client communication scenarios without overpromising.