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This is a foundation course for those who want to master the marketing base and learn how to leave a product in the hearts and basket of customers.
In 17 lessons, you will learn how to analyze competitors and target audience, form a mission and positioning. You will deal with budgets and metrics, you will be able to select effective communication channels. You will learn how to combine numbers and creativity.
As a result, you will create a marketing plan for your project, which strengthens relations with the audience. Not only for t
Lecturer
Ivan Vashets
Head of digital in Planeta Kino and Pumpidup
- 4 + years in the profession
- plans to become an ultramarathon
- went into marketing from unexpected doors - started as a costume designer in production
- forms the strategy of promotion of "Planet Cinema" for 10 cinemas in 6 cities
- visited from different sides of the profession: worked as an SMM manager, creative, targetologist
- manages without burnout three teams: creatives, promotion and SMM
- created cases with a social impact: "NFT-popcorn," "Pass the ticket," the point of invincibility in the River Mall
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