Fundamentals of Sales and Marketing — Goldman Sachs 10,000 Women

Course overview

Description generated based on course syllabus and open data.

This course from the Goldman Sachs 10,000 Women collection covers the fundamentals of sales and marketing: brand building, tool selection, analytics, and a practical sales plan for your business. Format: 1 module (~4 hours), self-paced; instruction in English with translations available.

Who benefits from the Fundamentals of Sales and Marketing (Goldman Sachs 10,000 Women)

Suitable for building core sales and marketing skills

• Entrepreneurs and small business owners structuring marketing and the sales cycle.
• Managers shaping brand and lead generation processes.
• Those needing metrics and straightforward analytics.

Not optimal for highly specialized needs

• Users seeking deep expertise in a single channel (e.g., advanced performance).
• Those requiring real-time, individualized advice or industry-specific cases.

From problem to result in sales and marketing

• Problem: vague target segment → Result: defined audience and customer map.
• Problem: misaligned sales cycle → Result: described process from lead to deal.
• Problem: scattered activities → Result: marketing plan with metrics and analytics.
• Problem: weak brand identity → Result: consistent messages and touchpoints.

Comparison with alternatives for sales and marketing learning

• Books: deep theory, fewer practical templates.
• Short webinars: targeted tips, limited coherence.
• Mentoring: individualized, availability-dependent.
• Course within 10,000 Women: structured path with application to your business.

Learning outcomes: Fundamentals of Sales and Marketing

• System-level understanding of the marketing and sales cycle.
• Baseline skills for strategy and marketing plan development.
• Use of simple metrics and marketing analytics.
• Description of the sales process and team roles.
• A toolkit for target market work and brand development.