Google Ads, SEM and PPC training videos

Course overview

Description generated based on course syllabus and open data.

This Google Ads training covers SEM and PPC fundamentals and practices. It starts with configuring paid traffic, followed by a step-by-step guide to the Google Display Network, contextual advertising principles, and campaign management, including YouTube video ads.

Note: YouTube (2025) and Google LLC are mentioned as names and trademarks of their respective owners.

Who benefits from Google Ads, SEM and PPC training videos / when it’s not suitable

Suitable for

• Beginners in paid search (PPC) and search marketing (SEM).
• Specialists in contextual advertising who structure campaigns in Google Ads.
• Teams working with the Google Display Network and YouTube video advertising.

Not suitable for

• Those expecting guarantees or instant outcomes.
• Projects without a budget for paid traffic.
• Cases where advertising conflicts with Google Ads policies.

Problem → outcome in Google Ads, SEM and PPC

• Unclear goals → formalizing campaign KPIs and basic account structures.
• High CPC → refining keywords and negatives, improving ad quality.
• Low CTR on the Google Display Network → testing creatives and targeting.
• Lack of analytics → configuring conversion tracking and UTM tagging.

SEM and PPC: comparison with alternatives

Versus SEO

SEM via Google Ads provides controllable impressions and bidding; SEO builds organic visibility over a longer horizon.

Versus SMM

PPC targets search intent; SMM focuses on audience interests in social platforms.

Versus e‑mail

Contextual ads reach new users; e‑mail engages existing lists.

Learning outcomes within Google Ads, SEM and PPC

• Overview of campaign types: Search, Google Display Network, Video (YouTube).
• Configuring targeting, bidding and budgets in PPC.
• Creating ads and extensions in Google Ads.
• SEM optimization basics: relevance, quality, analytics.