Course overview
Description generated based on course syllabus and open data.
What the Google Ads and Google Analytics course includes
This program builds a foundation in Google advertising (PPC/SEM) and analytics: from account setup to performance evaluation.
- Understanding the Google Ads algorithm and account structure.
- Creating the first campaign: objectives, ad groups, keywords.
- Conversion setup: Leads, Sales, Form Fills and other events.
- Building Google Display and YouTube Ads, Shopping campaigns.
- Bid and ad optimization, analysis in Google Analytics.
Who this Google Ads/Analytics course fits, and who it does not
Best for (Google Ads, PPC, analytics)
- Beginners in Google advertising and Google Analytics.
- Small business owners who need conversion tracking.
- Marketers moving into SEM/PPC and YouTube Ads.
- eCommerce practitioners launching Shopping and remarketing.
May not fit
- Those expecting immediate outcomes without testing and analysis.
- Those seeking only advanced topics without fundamentals.
From problem to target state in Google Ads and Google Analytics
- Problem: chaotic account structure and unclear metrics. Target state: organized campaigns with clear goals and tracked conversions in GA.
- Problem: low keyword relevance. Target state: intent-based segmentation, negatives, higher-quality traffic.
- Problem: underperforming ads. Target state: testing copy, extensions, and YouTube/Display creatives.
- Problem: incorrect conversion tracking. Target state: validated Leads/Sales/Form Fills and attribution.
PPC/SEM: comparison with alternatives
- Self-study (articles/videos): flexible but fragmented; risk of missing critical GA/conversion steps.
- Other platforms (Meta, TikTok): useful for reach, but different signals and formats; for search intent, Google Ads and Shopping are better aligned.
- Agency: saves time but reduces control and still requires literacy to assess reports.
Competencies after completing the materials
- Understanding Google Ads logic and first-campaign setup.
- Ability to track conversions and build reporting in Google Analytics.
- Hands-on practice with Search, Display, YouTube, and Shopping formats.
- Baseline optimization of bids, ads, and keyword audits.
Google Ads and Google Analytics curriculum
Google Ads algorithm and first campaign
- Account structure, objectives, ad groups, match types.
- Budget, location, language, and schedule settings.
Bidding strategies and keyword analysis (SEM/PPC)
- Manual CPC, Maximize Conversions, tCPA/tROAS: when to use.
- Intent research, negatives, search terms.
Ad copy and extensions
- Responsive Search Ads structure, relevance, and CTAs.
- Sitelinks, callouts, structured snippets.
YouTube Ads and Google Display
- Formats, targeting, creatives, frequency.
- Remarketing and intent-based audiences.
Shopping campaigns and feeds
- Merchant Center, feed, product attributes, diagnostics.
Conversions: Leads, Sales, Form Fills
- Tags, events, goal import, validation, attribution.
Google Analytics for measurement
- GA events, basic reports, UTM tagging, data interpretation.
Instructor and experience in Google advertising
The course is authored by Mihir Shah, a Google Ads mentor with long-standing experience managing campaigns across hospitality, cybersecurity, eCommerce, IT, and supply chain for both B2B and B2C projects.
Course Description
This course is a basic to advanced guide on launching a high converting google ads campaignYou will learn:Google Ads AlgorithmSet up your first google ads campaignGoogle Ads Bid Strategy
Keyword Analysis
How to write the perfect ad copy
How to create YouTube AdsHow to create Shopping Campaigns
Google Ads Optimisation
This course is a basic to advance course on Google Ads where you will also learn how to use AI tools to do keyword research, run high converting ads with the help of AI and also set up conversions
The course is deeps dives into different aspects of google ads like SEM and PPC marketing and will teach strategies to create a high converting ad.
Learners will understand how to generate leads and sales for their businesses and in turn make the business profitable,
This course is taught by Mihir Shah who is a Google Ads mentor for the past 10 years, and has successfully managed campaigns worth 100cr ensuring over 500 Cr in attributed revenue for the brands he has worked with. He has worked in the space of Hospitality, Cyber security, E-eCommerce, IT and supply chain management, and worked on both B2B and B2C campaigns diligently across the globe
