A business English program for marketers at B1 level and above. Practice of terminology, presentations, email writing, and workplace conversations in an international context.
Language of course:
Ukrainian
Format of the event:
Online
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Course overview
Description generated based on course syllabus and open data.
The program targets specialists with 1+ year of experience and English level from B1. Focus: English for Marketing, real work scenarios, domain vocabulary, and communication with international teams.
Who this Business English for Marketers fits
Suitable (English for Marketing)
- Marketing and brand managers with 1+ year of experience.
- Professionals with English level B1 Intermediate or higher.
- Those who run meetings, presentations, and email communication in English.
- Digital, product, content, SMM, and email specialists collaborating with international peers.
Not suitable
- Beginners below B1 level.
- Those not involved in marketing workflows and terminology.
- Those expecting exam preparation or a complete beginner’s course.
Problems in English for Marketing → what is practiced
Common challenges
- Limited domain vocabulary for product, pricing, and communications.
- Difficulty presenting plans and reports in English.
- Uncertainty with business emails and meeting talk.
- Confusion with pronunciation and fixed collocations.
What is trained in Business English
- Glossaries and marketing collocations.
- Presentation structures and storytelling for work meetings.
- Scripts for status updates, clarifying questions, and moderating discussions.
- Email formats: request, follow‑up, alignment, recap.
Alternatives compared: English for Marketing vs others
- General English: useful for grammar, lacks marketing context.
- Self‑study: flexible, but limited feedback and consistency.
- Translators and AI: help with writing, do not train speaking.
- Corporate training: broader scope, not always marketing‑focused.
Expected outcomes: Business English for Marketers
- Practiced scenarios for meetings, presentations, and demos in English.
- Prepared briefs, recaps, and reports with clear structure.
- Accurate use of terminology across product, communications, and online channels.
- Clear pronunciation of key terms and confidence in dialogues with colleagues and vendors.
Program snapshot: English for Marketing
- Marketing Basics: core concepts and collocations.
- Products: descriptions, features, user scenarios, reviews.
- Marketing Strategies: plans, metrics, presenting decisions.
- Digital: content, channels, communication analytics.
- Branding: tone of voice, guidelines, deliverables.
- Business Communication: meetings, emails, alignment.
Course Description
Two teachers will help you improve your English
Olena PavliukBusiness English Teacher
- has more than 8 years of experience in constant international communication, including 4 years of teaching general and business English and more than 2 years of creating content for a Canadian startup- has helped over 100 students improve their foreign language skills- Master of the international bilingual program Erasmus Mundus- adheres to CELTA standards in teaching
Anna ZhemelinskaDigital & Senior Brand Manager at Henkel
- has over 10 years of experience in marketing- for the last 6 years she has been working at Henkel, where she has contributed to the growth of market share for such brands as: Bref, Somat, Clin, Perwoll and Silan- increased share of voice (SOV) by 20% for Barbie, Monster High (MH) and Ever After High (EAH) brands during 2 years at Mattel- was involved in the launch of DC Superhero Girls and Enchantimals brands in the Ukrainian market
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