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A targetologist is a specialist who sets up targeted advertising on social networks and online platforms (Facebook, Instagram, Google, TikTok, etc.). He is responsible for creating advertising campaigns, analyzing the audience and choosing specific groups of users to display ads.
Difficulty level: Medium
Average salary: $500-3000/month
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MAIN TASKS OF TARGETOLOGIST

  • Customize targeted ads across platforms.
  • Analysis and segmentation of the target audience.
  • Monitoring the effectiveness of advertising campaigns.
  • Optimization of advertising to achieve better performance (CPC, ROI, CTR).
  • Work with advertising creatives and texts.

List of courses

Professional course suggestions will be provided here - you can explore each link and choose what suits you best!

PAID
FREE

Targeted advertising from 0 to PRO: Facebook, Instagram, Tik-Tok
wizeclub


€

Mastering Facebook Ads 2025: Meta Ads Beginner to Expert!
UDEMY

8 hours 5 mins

$ 39.99

Facebook Ads & Facebook Marketing For Beginners 2025
UDEMY

6 hours

$ 74.99

Online Targeting Courses: Targeted Advertising on Facebook and Instagram by Promodo Academy
improveme


6000 hrn.
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