The course sets the SMM foundation: from platform functions to content creation and basic analytics. Materials are concise and case-based.
Language of course:
Ukrainian
Format of the event:
Video lectures
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Course overview
Description generated based on course syllabus and open data.
About SMM: фундамент — what is included
The materials cover key social platforms, core SMM strategy, content creation, and results assessment. Practical cases help filter essentials from noise.
Modules and topics of SMM: фундамент
- Module 1. Social networks: functions, types, trends; audiences and needs.
- Module 2. Building an SMM strategy: goals, content plan, basic posting processes.
- Module 3. Facebook: page management, content formats, core metrics.
- Module 4. Instagram: technical specifics, posts and stories, formatting tools.
Supported by the U.S. Embassy in Ukraine. The views of the authors may not reflect the official position of the U.S. Government.
Who it suits / who it does not (SMM: фундамент)
Suits
- Students and beginners in marketing communications.
- Marketers and PR specialists to structure social media approaches.
- Brand and sales managers for basic activity analysis.
- Small business owners to understand social presence principles.
Does not suit
- Those expecting advanced media buying or complex advertising.
- Those needing ready-made templates without self-practice.
Problem → result guideline in SMM: фундамент
- Problem: Information noise and conflicting tips.
Guideline: Structured SMM basics and clarity on key strategy elements. - Problem: Random content without a system.
Guideline: Consistent content planning aligned with goals and audiences. - Problem: No evaluation criteria.
Guideline: Core metrics and reading analytics for adjustments.
Comparison with alternative SMM learning
- Self-search: broad coverage but time-consuming and fragmented; SMM: фундамент offers a clear topic structure.
- Single-tool tutorials: depth in one platform but little strategic link; here strategy, content, and analytics are aligned.
- Extended programs: more practice and ads but higher entry threshold; SMM: фундамент focuses on the base for further depth.
Outcomes after going through SMM: фундамент materials
- Understanding of platform roles, audiences, and trends.
- A step set for building your SMM strategy.
- Basic content skills for Facebook and Instagram.
- Orientation in key metrics and analysis approaches.
- Readiness to update knowledge as platforms change.
Course Description
This course will help to highlight the important things from the information space around SMM and pump up your work online skills! Its purpose is to lay a solid basis (foundation) for promotion in social networks.
Evaluation
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