Security Awareness Campaigns: practical approach

Course overview

Description generated based on course syllabus and open data.

The course covers materials and real projects, offering a concise workflow for building effective security awareness campaigns and selecting appropriate elements.

Who the security awareness campaigns course fits and who it does not

Best suited for

• Information and corporate security specialists planning safety improvement campaigns.
• HR and internal communications teams aiming to raise security awareness among staff.
• Project managers who need a structured approach to information campaigns.
• Education teams producing security awareness content.

Not a good fit for

• Those seeking only technical configuration without communications.
• Those expecting plug and play solutions without contextual adaptation.

Problems and target outcomes in safety improvement campaigns

• Scattered messages and low attention → Target outcome: aligned messaging, segmentation, and fit for channels.
• No plan or metrics → Target outcome: basic campaign plan, criteria, and a measurement checklist.
• Content overload → Target outcome: prioritized topics and concise awareness formats.
• Low stakeholder engagement → Target outcome: stakeholder map and lightweight roles.

Comparison with alternative approaches to raising security

• Self study: flexible but unstructured; this course offers a coherent framework and examples.
• One off emails or posters: quick yet short lived; a systematic campaign plans a series of touches.
• Generic trainings: good for basics but weak on behavior; campaigns tailor messages to risks.
• External consulting: in depth but resource heavy; the course helps prepare internal approaches and briefs.

Expected outputs after completing the security campaigns course

• Draft plan for a security awareness campaign with a simple timeline.
• Stakeholder map with engagement roles.
• Content plan and message sets for multiple channels.
• Campaign elements pack: sample posts, posters, and handouts.
• Checklist of metrics and baseline indicators.
• Brief and checklist templates for launch.