The program covers the product lifecycle from market analysis to growth support. It focuses on research, metrics, roadmap planning, and monetization.
Language of course:
Ukrainian
Format of the event:
Virtual classrooms
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Course overview
Description generated based on course syllabus and open data.
Product Manager PRO is a practical product management program covering market analysis, strategy, release, monetization, and scaling. Across 24 sessions it addresses user research, customer development, CJM, in‑depth interviews, a data‑driven approach, product and growth metrics, roadmap planning, and user retention.
Who Product Manager PRO suits and who it does not
Suitable for
- Product Manager / Project Manager — to develop a product mindset and hypothesis prioritization.
- CEO or tech founder — to understand product stages and key metrics.
- Product / Business / Marketing Analyst — to get an end‑to‑end view of product management flow.
Not suitable for
- Those expecting quick changes without practice.
- Roles outside product processes where decisions are made without data.
- Those unwilling to work with metrics, research, and a roadmap.
Product management problems → working approaches in Product Manager PRO
- Scattered goals → aligning product strategy with OKRs and KPIs.
- Poor user understanding → user research, customer development, CJM, interviews.
- Unprioritized hypotheses → ICE/RICE, impact mapping, experiments and A/B testing.
- Release without measurement → product, growth, efficiency and value‑added metrics.
- Lack of focus → product roadmap, discovery/delivery, backlog management.
- Post‑purchase drop‑off → retention analytics, resilience monitoring, activation scenarios.
Alternatives compared: Product Manager PRO vs other options
- Self‑study: fragmented sources, no cohesive flow or artifact review.
- General management courses: focus on management, fewer product discovery/metrics practices.
- Ad‑hoc consulting: solves point issues without a systematic product management framework.
Outcomes of completing Product Manager PRO
- Product strategy informed by market analysis and value propositions.
- Hypotheses structured from user research and data.
- Metric sets: product, growth, efficiency, and value‑added.
- Product roadmap and a prioritization process for discovery and delivery.
- Experiment plan plus monetization and scaling approaches.
- User retention mechanics and product resilience monitoring.
Evaluation
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