Course overview
Description generated based on course syllabus and open data.
Product Manager PRO is a practical product management program covering market analysis, strategy, release, monetization, and scaling. Across 24 sessions it addresses user research, customer development, CJM, in‑depth interviews, a data‑driven approach, product and growth metrics, roadmap planning, and user retention.
Who Product Manager PRO suits and who it does not
Suitable for
- Product Manager / Project Manager — to develop a product mindset and hypothesis prioritization.
- CEO or tech founder — to understand product stages and key metrics.
- Product / Business / Marketing Analyst — to get an end‑to‑end view of product management flow.
Not suitable for
- Those expecting quick changes without practice.
- Roles outside product processes where decisions are made without data.
- Those unwilling to work with metrics, research, and a roadmap.
Product management problems → working approaches in Product Manager PRO
- Scattered goals → aligning product strategy with OKRs and KPIs.
- Poor user understanding → user research, customer development, CJM, interviews.
- Unprioritized hypotheses → ICE/RICE, impact mapping, experiments and A/B testing.
- Release without measurement → product, growth, efficiency and value‑added metrics.
- Lack of focus → product roadmap, discovery/delivery, backlog management.
- Post‑purchase drop‑off → retention analytics, resilience monitoring, activation scenarios.
Alternatives compared: Product Manager PRO vs other options
- Self‑study: fragmented sources, no cohesive flow or artifact review.
- General management courses: focus on management, fewer product discovery/metrics practices.
- Ad‑hoc consulting: solves point issues without a systematic product management framework.
Outcomes of completing Product Manager PRO
- Product strategy informed by market analysis and value propositions.
- Hypotheses structured from user research and data.
- Metric sets: product, growth, efficiency, and value‑added.
- Product roadmap and a prioritization process for discovery and delivery.
- Experiment plan plus monetization and scaling approaches.
- User retention mechanics and product resilience monitoring.
Course Description
Go through the full product development cycle from market analysis to release, monetization, and scaling to manage and improve your product to meet user, market, and business needs. In 24 classes you will learn how to- build a product development strategy for large companies- search for problems and formulate hypotheses using User Research, Customer Development, Customer Journey Map, and in-depth interviews- use a data-driven approach in your work- collect and process product metrics, growth metrics, efficiency and value-added metrics- plan and create a product roadmap- monitor product sustainability and retain users after subscription/purchase The five students with the highest scores will receive individual consultations on their products from the lecturers.Lecturers:
Oleksandr MatiyasevychSenior Product Manager at DeepL9+ years of experience in product managementbuilt and released 50+ features within Personioworked as a PM at Wargaming, where he built a global developer community and an ecosystem of resources for more than 100 million usersmanaged the collaboration between the product team and 20+ external teams
Sergiy MatchukProduct Lead at Quarks (Genesis partner) - a technology company that creates products in the field of Social Discovery & Dating9+ years of experience, 7 of which are in product development and managementlaunched and scaled the Kismia mobile application at Quarkscoordinated the development of the Sense Super App mobile bank with a team of 50+ engineershas experience in launching own projects and working as a UX designerproducts in the portfolio: Kismia, Sense Super App, AlfaMobile Ukraine, Portmone, UAPAY, Goodsend, AHOW, Taplend (the last three are in-house projects)
