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Master effective pricing tools and strategies: from pricing new products, forecasting demand for goods, to testing discounts for promotions in real-world market conditions. Volodymyr Kuchkanov, Senior Product Manager of Pricing Platform at Zalando, will help you with this.
And after the training, you will:
- know how to set prices for new products
- understand when and how to run promotions
- Know how to scale your business through pricing
Lecturer
Volodymyr Kuchkanov
Senior Product Manager Pricing Platform at Zalando
- has 11 years of experience in pricing at Anheuser-Busch InBev, Mars, Foxtrot, Intertop and Wiggle
- works on pricing for the European fashion retail leader Zalando (Ireland)
- developed an anti-crisis pricing strategy for Mars Ukraine in 2014
- also developed and implemented price analytics tools for 50 countries in the markets of Europe, Africa and the Middle East at Mars
- created the first AI algorithms for calculating Competera's price elasticity as a Data Scientist
- launched an analytics system at the international corporation Anheuser-Busch InBev
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