Marketer — live online course

Course overview

Description generated based on course syllabus and open data.

Instructor: Yuriy Hladkyi, CEO of brand agency Grape. Clients include: Visa, Monobank, PrivatBank, MHP, L’Oréal, Silpo, Corteva, ENSO.

Marketer: concise program overview

The course structures a marketer’s workflow: from market and audience analysis to brand identity, budget planning and communication channels. It includes video lessons, practical tasks and live Q&A sessions.

Marketer: who it suits and when it does not

Suits

• Beginners who need to organize foundational skills.
• Entrepreneurs aiming to set up consistent audience work.
• Analysts and product roles seeking alignment with a marketer’s process.

Does not suit

• Those expecting quick fixes without practice.
• Those wanting only tools without process understanding.
• Those not ready for assignments and feedback.

Marketer: from need to change — problem → outcome

• Problem: undefined market and vague segments.
  Outcome: competitive landscape map and target group descriptions.
• Problem: unclear message to the audience.
  Outcome: defined brand image and key message.
• Problem: ad-hoc actions without a plan.
  Outcome: aligned action plan, budget and calendar.
• Problem: hard to evaluate performance.
  Outcome: evaluation criteria and reporting approach.

Marketer and alternatives: comparing approaches

• Self-study: fragmented materials with uneven depth.
• Standalone webinars: narrow topics without a full picture.
• This program for a marketer: sequential structure, practical tasks, and feedback.

Completion summary: marketer competencies

• Conduct market research and describe the audience.
• Form brand positioning and voice.
• Plan a budget and choose communication channels.
• Build an action plan and basic evaluation criteria.
• Prepare working docs: competitor map, audience profile, brand message, action calendar.