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This course is about where to look for new customers to increase your company's revenue. And about the various lead generation tools that will help you with this. Together with Vyacheslav Averin from Creatio, we will figure out how to build a complete B2B lead generation system: from choosing the right channels to evaluating the department's KPIs.
✔️ Build an ecosystem of interaction between lead generation and sales
✔️ Create a content marketing plan
✔️ Master social selling skills
✔️ Learn to evaluate the effectiveness of lead generation channels ✔️ Build content distribution routes
✔️ Develop an effective lead generation analytics system
Lecturer Vyacheslav Averin, Business Development Director at Creatio - 15 years of experience in lead generation and sales management at Creatio, ABBYY, VUSO Insurance - Manages a team of 50 people that generates thousands of leads per year - 10+ consulting projects in various business areas: logistics, IT, non-food distribution and real estate, advertising agency, professional services
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