The course explains where to find new B2B clients and how to build a transparent lead generation process. It covers channels, content, sales handoff, and analytics.
Language of course:
Ukrainian
Format of the event:
Online
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Course overview
Description generated based on course syllabus and open data.
About the course: B2B Lead Generation
The material focuses on finding new sources of B2B leads and building a consistent system for generating potential clients: from channel selection to performance evaluation. Together with Vyacheslav Averin (Creatio), it reviews practical tools, lead-to-sales collaboration, content planning, and measurement approaches.
Who B2B lead generation suits and who it does not
- Suitable for: marketing and business development professionals, sales specialists, team leads, and company owners working with B2B deal cycles and seeking a structured potential client flow.
- Not suitable for: those focused only on B2C; expecting instant deals without preparation; unwilling to systematize data and content workflows.
Challenges and changes: problem → outcome in B2B lead generation
- Problem:
- fragmented channels and unsynchronized lead handoff to sales.
- Outcome:
- aligned B2B lead generation ecosystem with clear qualification and routing rules.
- Problem:
- content not tied to target account profiles.
- Outcome:
- a content plan for B2B leads with defined distribution routes.
- Problem:
- difficult to assess the impact of individual channels.
- Outcome:
- lean analytics and channel prioritization that trace the potential client journey.
Comparison with alternatives in B2B lead generation
- Ad-hoc activities: produce short spikes without a reproducible model for consistent B2B lead flow.
- Mass emailing/spam: higher blocking risk and poor alignment with target accounts.
- Purchased lists: low freshness and qualification challenges versus owned B2B lead sources.
What you will gain from B2B Lead Generation
- An ecosystem for lead-to-sales collaboration with clear roles.
- A content plan for attracting B2B leads and its distribution routes.
- Social selling practice for engaging target contacts.
- Channel effectiveness evaluation and prioritization of B2B lead sources.
- Lean analytics and qualification criteria for structured sales handoff.
Course Description
✔️ Build an ecosystem of interaction between lead generation and sales ✔️ Create a content marketing plan✔️ Master social selling skills✔️ Learn to evaluate the effectiveness of lead generation channels ✔️ Build content distribution routes✔️ Develop an effective lead generation analytics system
Lecturer Vyacheslav Averin, Business Development Director at Creatio - 15 years of experience in lead generation and sales management at Creatio, ABBYY, VUSO Insurance - Manages a team of 50 people that generates thousands of leads per year - 10+ consulting projects in various business areas: logistics, IT, non-food distribution and real estate, advertising agency, professional services
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