Course overview
Description generated based on course syllabus and open data.
Google Analytics for Beginners: goals and skills
The material focuses on using Google Analytics (GA/GA4) reports, interpreting metrics, and documenting insights for further action.
- Navigate the GA interface with confidence.
- Create and analyze reports and segments.
- Make data‑informed decisions.
What GA reports reveal
- Who: demographics, interests, devices.
- What: viewed pages, events, conversions and purchases.
- When: first and returning visits, frequency and recency.
- Where: geography, languages.
- How: acquisition channels — search, social, referrals, direct.
Google Analytics for Beginners: who it fits and who it doesn't
Suitable for
- Site owners and content managers starting with Google analytics.
- Marketers and SMM specialists needing GA/GA4 basics.
- Entry‑level analysts building a data approach.
Not suitable for
- Those expecting advanced tracking (BigQuery schemas, complex attribution).
- Those without access to an account or test data.
- Those seeking automated answers without metric interpretation.
Problem → data‑oriented result with Google Analytics
- Unclear which sources bring valuable visitors → GA channels and source/medium/campaign expose effective traffic streams.
- Opaque on‑site behavior → Page, event, and conversion reports show user paths.
- Hard to assess audience quality → Demographics and interests support segmentation.
- Lack of focus metrics → Goal/event setup defines a controllable metric set.
Comparison with analytics alternatives
- Google Analytics (GA/GA4): a web measurement standard focused on sessions, events, and channels.
- Paid analytics platforms: broader integrations and SLA; require budget and implementation.
- BI tools (Looker, Power BI): build dashboards on GA and other data sources.
- Server/log analytics: detailed technical data without a marketing view.
- Google Search Console: search queries and SERP visibility; complements but does not replace GA.
Outcomes after completing the Google Analytics for Beginners module
- Orientation in the GA/GA4 interface and core reports.
- Creation of basic reports, filters, and segments for audience and channel analysis.
- Reading key metrics: users, sessions, events, conversions, engagement.
- Documenting findings and forming data‑based hypotheses.
- Using data to support data‑informed decisions in web projects.
Course Description
Do you know how to use Google Analytics to identify untapped opportunities for new customers? Do you know where you're most profitable customers come from?
No?
Then this course is for you. After taking this course you'll quickly gain all the skills you need to be a Google Analytics power user.
Google Analytics for Beginners takes you through all the reports found in your Google Analytics account. We'll dive in deep, as I explain each of the reports in detail and show you exactly how to use the information they contain to grow your business online.
This course follows a step-by-step process – using screencasts of an actual live Google Analytics account, so you can follow along in your own account. There are no long-winded lectures or boring PowerPoint presentations. Each lesson is simple and to the point.
What you will learn:
Who - your customers are including their demographics, interests and what type of devices they use.
What - they've looked at on your site and what they purchased (or didn't).
When - their first visit was and when they came back.
Where - they are from and what languages they speak.
How - they got to your website (social media, referred from another website, or Google search)
