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The relationship between a brand and its customers is about feelings.
Marina Bereziuk, Head of Digital-CRM at Nova Poshta Ukraine and an expert with 20 years of experience in the industry, will help you understand why customers leave, create a pleasant customer journey, and ensure high service standards without burnout.
During the course you will
- learn how to use monitoring tools and create additional value for the business during customer and staff contact
- learn how to develop effective mechanics of loyalty programs a
"Lecturer
Maryna Bereziuk
Head of Digital-CRM at Nova Poshta Ukraine
- has 20 years of experience in customer service management, CEM, CRM
- digitalized customer contact channels and customer lifecycle at METRO Cash & Carry
- managed customer service and customer marketing at Yves Rocher
implemented a CRM system, customer service standards and motivational program in banks (Alfa-Bank Ukraine, SEB-Bank Ukraine)
- developed and implemented customer service standards and a quality monitoring system for the customer center for life:)
Guest lecturer
Ivan Bilokonnyi
Head of Uklon Ads
- launched and managed two loyalty programs at Uklon
- worked with the loyalty program "Vlasnyi Rakhunok" from Silpo
- launched product initiatives that increased the loyalty program's performance by 2-3 times and quickly recouped the investment"
Translated with DeepL.com (free version)
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