PROFESSION

A web analyst is a specialist who collects, analyzes and interprets data about user behavior on a website. The main goal of web analytics is to improve the efficiency of the site, increase conversions and revenue through data analysis.

Difficulty level: Medium

Average salary: $800-3500/month

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MAIN TASKS OF WEB ANALYTICS

Collection of data on traffic, user behavior, sources of visits (through tools such as Google Analytics).
Analysis of key indicators of the site (conversion, time on the site, bounce rate).
Definition of problem areas of the site and recommendations for their improvement.
Monitoring the effectiveness of advertising campaigns and assessing ROI.
Create regular reports for marketing teams and management.
Set up analytical tools to track events, goals, and A/B tests.