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Master tools for market and audience research and testing. Learn how to optimize your current advertising campaigns and build forcasts for your next marketing campaigns.
28 practical tools
Learn how to improve marketing processes and strategies with the McKinsley loop and Excel; conduct market research with Kantar, Nielsen, data.ai, Semrush; calculate LTV, analyze traffic in Google Analytics and Meta, and more.
Personal feedback from teachers Throughout your studies, you will be able to share experiences, complete assignments in groups, analyze cases, and receive constructive feedback on homework from industry experts.
COURSE LECTURERS: Dmytro Tsapiy Product Growth Manager at Universe (Genesis) Former Growth Marketing Lead at Glovo Has over 8 years of experience in marketing Headed the marketing analytics and insights function at Colgate-Palmolive Company Valeria Solomkina Former Performance Marketing Lead at Samsung Electronics Nordic Has 10 years of experience in Digital Marketing in international projects Collaborated with brands such as: Samsung, InBev, Abbott, lifecell, Subaru, Borjomi, etc. Focused on developing data-driven strategies and implementing innovative solutions to improve the effectiveness of marketing campaigns
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