PP

PPC-specialist (Pay-Per-Click) is a specialist who is engaged in setting up and managing contextual and paid advertising on platforms such as Google Ads, Facebook Ads, and others. The goal is to attract traffic to the site and increase conversions through paid channels.

Difficulty level: Medium

Average salary: $500-1500/month

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MAIN TASKS OF PPC-SPECIALIST

Set up and manage ad campaigns on Google Ads, Facebook Ads, Instagram, and more.
Keyword research and ad creation.
Optimize advertising budgets for maximum efficiency (ROI, CPC).
Analyze campaign results and make changes to improve efficiency.
Create A/B tests for announcements and landing pages.
Work with analytics (Google Analytics, advertising cabinets) to track conversions and advertising metrics.
Create reports for customers or management.