An email marketer is a specialist who plans, creates and sends marketing emails to attract and retain customers. The main goal is to increase audience engagement and conversion through email mailings.
Difficulty level: Medium
Average salary: $400-1500/month
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MAIN TASKS OF E-MAIL MARKETER

  • Develop email marketing strategy for campaigns.
  • Create content for letters (texts, images, headings).
  • Segmentation of the subscriber base for targeted mailings.
  • Setting up automatic letter series (autorunning).
  • Analysis of the effectiveness of campaigns (opening, clicks, conversions).
  • Testing A/B options to improve the effectiveness of mailings.
  • Keep the subscriber database clean (delete inactive contacts).

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