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A professional course on how to generate and implement creative ideas - in an agency, in-house, or on freelance
40 lessons - and you'll be able to click Apply for copywriting jobs with confidence, skills, and a portfolio. 2 lecturers and guest speakers will share their experience and keys.
You will learn how to write based on the tone map, remove unnecessary things and add creativity. You will master naming, taglines, scripts, and 360 campaigns. You'll practice in different genres: manifesto, email, landing page, SMM, SEO text, UX w
Lecturers
Inna Tabachenko and Nika Varlamova
Inna Tabachenko:
- 8+ years in copywriting
- works at BBDO Berlin, before that she was a part of Publicis Milan, CloudFactory Amsterdam, Fedoriv agency Windfor's Kyiv, McCann Kyiv, Aimbulance, Postmen
- has awards in her portfolio from D&AD, One Show, Clio, Epica, Golden Drum, ADC, Ad Black Sea and Effie
- among its clients: "Silpo, Planeta Kino, Morshynska, March of Women, Mastercard, Mercedes-Benz, Coca-Cola, Porsche, Bodyform.
Nika Varlamova:
- 9+ years in the profession
- worked in 4 agencies and 4 product IT companies, an investment holding, HoReCa and HRM
- developed a methodology for creating tone for the obimy mobile application with 11 million users worldwide
- among the clients: Helen Marlen, Mastercard, Danone, FHU, Phillips, Pepsi
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