Course overview
Description generated based on course syllabus and open data.
The professional course “Copywriter” is designed for agency, in‑house, or freelance text work. The 40‑lesson program covers tone‑of‑voice mapping, editing, and creative formats for brands.
About the “Copywriter” course and copywriting
Topics: naming, taglines, scripts, 360 campaigns; genres — manifesto, email, landing page, SMM, SEO text, UX writing. Dedicated modules focus on briefs, cutting fluff, and strengthening the core idea.
Copywriting lecturers
- Inna Tabachenko: 8+ years in copywriting; BBDO Berlin; previously at Publicis Milan, CloudFactory Amsterdam, Fedoriv, Windfor's Kyiv, McCann Kyiv, Aimbulance, Postmen; awards from D&AD, One Show, Clio, Epica, Golden Drum, ADC, Ad Black Sea, Effie; clients include Silpo, Planeta Kino, Morshynska, Women’s March, Mastercard, Mercedes‑Benz, Coca‑Cola, Porsche, Bodyform.
- Nika Varlamova: 9+ years in the field; experience across agencies, product IT, investment holding, HoReCa, HRM; authored tone‑of‑voice methodology for obimy (11M users); clients include Helen Marlen, Mastercard, Danone, FHUF, Phillips, Pepsi.
Who the “Copywriter” course suits, and who it does not
Suitable for
- Beginners starting in copywriting.
- Content writers and SMM specialists seeking structured text workflows.
- Marketers and product managers working on TOV and creative formats.
- Designers/UX researchers aligning microcopy with interfaces.
Not suitable for
- Those expecting quick outcomes without practice.
- Those seeking only narrow technical writing without creative work.
Copywriting problems → how the “Copywriter” course helps
- Inconsistent tone and scattered style → tools for TOV mapping and voice guidelines.
- Wordiness and weak structure → techniques for brevity, logic, headlines, and hierarchy.
- Lack of campaign ideas → methods for generating concepts and validating relevance.
- Genre confusion → clear frameworks for manifesto, email, landing, SMM, SEO, and UX microcopy.
Comparison with copywriting alternatives
- Self‑study: flexible yet fragmented; building a consistent practice path is challenging.
- Short tutorials/workshops: point skills; often lack an end‑to‑end system from TOV to 360 campaigns.
- Classical linguistics: strong on language and style, but limited on product and brand creative processes.
Learning outcomes for a copywriter
- Worked‑through TOV map and core voice guidelines.
- Practice in naming, taglines, scripts, and creative ideation.
- Skills in shortening, editing, and semantic checks.
- Materials for SMM, SEO texts, landing pages, emails, and UX microcopy.
- Case tasks and projects for a portfolio folder.
Course Description
Lecturers
Inna Tabachenko and Nika Varlamova
Inna Tabachenko:- 8+ years in copywriting- works at BBDO Berlin, before that she was a part of Publicis Milan, CloudFactory Amsterdam, Fedoriv agency Windfor's Kyiv, McCann Kyiv, Aimbulance, Postmen- has awards in her portfolio from D&AD, One Show, Clio, Epica, Golden Drum, ADC, Ad Black Sea and Effie- among its clients: "Silpo, Planeta Kino, Morshynska, March of Women, Mastercard, Mercedes-Benz, Coca-Cola, Porsche, Bodyform.
Nika Varlamova:- 9+ years in the profession- worked in 4 agencies and 4 product IT companies, an investment holding, HoReCa and HRM- developed a methodology for creating tone for the obimy mobile application with 11 million users worldwide- among the clients: Helen Marlen, Mastercard, Danone, FHU, Phillips, Pepsi
